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The products and services offered, contact from the accounts can take place weekly, monthly or annually both to offer assistance and to thank customers for their purchase. What is missing in this traditional approach is the proactivity and sensitivity to intercept any upselling and cross-selling opportunities. Even worse, we sometimes fail to notice customers using social networks to vent their frustration over a request that was never followed up with disastrous consequences for the company's online reputation.
With an inbound marketing strategy, rather than waiting for the next appointment, salespeople have a 360-degree wedding photo editing service view of the activity of potential and acquired customers. By understanding the challenges and difficulties they face every day, you will be able to help them and build their loyalty by offering content through the blog, support to best use and learn about the functions of your products or services and promotions tailored to their interests. The needs of the market are constantly and rapidly evolving, the creation of segments of contacts to interact proactively.
Through social media, for example, can help to identify any critical issues, but also opportunities to increase the contractual value or extend its duration. All of these situations can significantly contribute to creating new business opportunities for your company. Customers, prospects and leads share their opinions with the network and discuss goals, challenges and work difficulties practically every day. It may not be the CEO of the company directly, but perhaps the head of purchasing, marketing or the corporate page on LinkedIn itself that communicates useful clues to your strategy.
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