Opportunity is Better Evaluated for a Higher Level. Take the Ft View. Ask Can I Supply Something in Short Supply Can I Improve on an Existing Product or Service in Way That is Considerably Superior Can I Supply a Genuinely New Product of Service For Example There is a Market Opportunity for Search Engine News. Is It a Good Opportunity for a New Entrant Probably Not as This Market is Saturated by Established Players. The Audience Already Have Their Needs Met. However There Might Be Better Opportunities for News on Say D Printers or Some Other Emerging Technology Where There is a Need but It Isnt Well Served. Of Course.
These Opportunities Can Narrow Over Time as More and Into the Space. Perhaps the Most Lucrative Opportunities Score Highly in Each Area. They Are in Short Supply They Are Relatively New and You Can Improve on Something People Already Do. A Good Example Would Be the Iphone. When They Italy Telegram Number Data Came Out There Was Only One Iphone They Were Newish Idea for the Target Market and They Integrated Functions People Already Performed but Did So in a Superior Way. Its Little Wonder Apple Could Charge Such High Margins on Them and It Took Competitors a Long Time to Catch Up. Anyone.
Releasing a Smartphone Today Would Have to Improve on Those Areas Price Point is Probably the Obvious Opportunity in Order to Be Able to Compete. How to Nail Down the Opportunities There Are Various Methods Marketers Do to Test Their Conceptions. Lets Look at Three. One Method is the Problem Detection Method. Try Asking People if They Have Any Problems With Their Existing Service. For Example a Prospective Seo Customer Might Say Id Like to Spend More on Seo but I Dont Know if My Spend Will Be Worthwhile. The Opportunity is to Figure Out a Way to Show It Will Be Worthwhile if the Customer Spends More.