. Add the factors to reach a conclusion Once

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To move on to the third. In it you will place a value between and with the following attributions: Major Weakness. Minor Weakness. Minor Fortress. Major Fortress. Once each factor on the list has its value attributed, you can move on to the last column. Cross the added data In this step it was time to multiply the second with the third column of each of the elements in your list, creating the fourth column. For example, if for a weakness you placed a grade of in the second column because it was not very important. And in the third column you gave it a grade of for being a minor weakness, when multiplying the two columns

the weighted grade is You must place this value in the fourth column. You will Chinese Australia Phone Number List need to do this for all factors. Add the factors to reach a conclusion Once the weighted score of all the factors was calculated, it was time to carry out the last step. Add up the weighted scores of all the items on your list. The value of this sum will be between and , with the average value of the total weighted grade being ADVERTISEMENT If your result is lower than this average,





it means that your brand or the audited sector is weak. If the result is greater than , it means that it is strong. Although the final result gives you a fairly clear vision of the brand's situation, the entire process must be analyzed. The information obtained for the creation of the matrix allows you to have real contact with information that can often go unnoticed. The EFI matrix allows you to do an analysis in a few simple steps . During its creation it allows you to reflect on the situation of your brand, either in its entirety or in a specific area. The EFI Matrix is ​​a practical and simple way to better understand your company. Conclusion Making an EFI Matrix is ​​not