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My experience: If 80 percent of your content is great and 20 percent is bad, then these 20 percent will drag down your rankings for the entire website. I've talked about this a lot with other people this year and it's definitely one of the main levers. So before you go to great lengths when it comes to on-page optimization, for example by examining the loading time down to the smallest detail, it's better to start here! Seocracy content decimation In the picture you can see the traffic from Seokratie.de - we delete old posts here about twice a year.
It was only in January that we removed 25 percent of all old posts. As you can see, the Special Data traffic went up quite a bit. By the way, you don’t need to delete “gradually”, just be radical. To be honest, I've never seen anyone delete too much content. Most of the time the opposite is the case and you weren't radical enough. What do you do with the deleted posts afterwards? 404/410 or 301 redirect? I'd say 410 if there isn't a corresponding, better post. You should really only use 301 if there is a very similar post. As a rule of thumb: If a visitor came to the new URL via a link instead of the old one, would they be irritated that they found different content? If you have previously written an article about the height of the.
Eiffel Tower, then it certainly won't bother you if you now go to an article about the Eiffel Tower in general via a link called "Height of the Eiffel Tower" - as long as there is something about it in it height stands. The situation would be different if it ended up on a general article about Paris that didn't say anything specific about the Eiffel Tower. The core information of the old content should still be preserved. How long does it take for content decimation to become noticeable in the rankings? This depends on the size of the website and how long it takes Google to crawl the changes. For Seocracy (with only a few hundred indexed URLs) it was only two weeks.
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發表於 2024-3-6 15:01:22