|
For example, if you run a food delivery service, your main image could be a photo of a delicious dish. landing page with a product image Images from other companies do not show the product or service at all. But they can still create a positive first impression of the brand. This is the case with the colorful illustration on this landing page, which depicts two people standing on top of a hill: landing page with an image creating a positive impression To find an image like this, check out free image libraries like Unsplash , Pixabay , or Pexels .
Title and subtitles A catchy title South Korea WhatsApp Phone Numbers engages the visitor and helps them understand your offer. Like here : landing page with catchy title It can also describe what the visitor can expect after clicking. Like this discount offer from Spotify: landing page with advertiser title Some titles are followed by a subtitle. It's written in a smaller font than the headline and provides more detail and an extra push to get people to convert (like the previous example). For example, a subheading might indicate details about the length of the trial period and the price. Here is a formula you can use for your title and subtitle: Title: [Top benefit they will get, in 10 words or less] Subtitle: [Additional details or benefits, in less than about 20 words] Supporting text.

This is the text that describes your offer in more detail. It usually has a few sentences. Not all landing pages need supporting text. Often, a headline, subheadline, and attractive image do the trick. But sometimes adding extra details can convince people to take action. For example, look at the accompanying text on these landing pages from Audible. They describe additional benefits that are not mentioned in the title or subtitle: Landing page with supporting text Landing page with supporting text If you're not sure what to use as supporting text, ask yourself: "Is there anything important that can't fit in the title and subtitle?"
|
|