When viewing Google Analytics

mdlimonhasan720

Now, let's get to the practical part: how to use Data Marketing to guide content strategies? Some professionals may think that it is enough to use a few tools and see some data to produce data-driven content. However, data marketing requires that you plan data collection and analysis procedures, always focusing on business objectives. Now, let's see the main tips to structure marketing with a focus on Data Marketing: Deepen knowledge about the audience We have already left behind the time when marketing worked only with the demographic profile of the target audience and location, age and gender data.


And it is not because they are no longer important to draw Croatia Phone Number List the profile of the audience, but now it is also necessary to deepen the knowledge about interests, motivations and behaviors. Content production must focus on what the public wants or needs to know at that moment. Therefore, use data to find out what people's doubts and needs are and create posts that help them solve them. In this way, the brand gets closer to the public , because it shows its usefulness. In addition, you must also understand, through data, what motivates people, what their values ​​are and their moment of life.





This way, the brand can connect with them and create meaningful conversations . Find out what data to monitor Working with Big Data requires planning so as not to get lost in the large volume of data that exists. When viewing Google Analytics reports , for example, you have so much information available that you may not be able to extract intelligence from it. Therefore, it is necessary to know how to prioritize the data you should monitor. And what defines this prioritization are the objectives that must be outlined in marketing planning. In this way, you can identify the KPIs , that is, the key performance indicators, that show if your content is on track with your objectives.