SEO changes from three years ago to now

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How has SEO changed since three years ago? Maybe about 16 years ago, you could see sites that reach the top of the Google results list without any trouble and quickly, just by following a few simple techniques. Back then, SEO was more like a simple math game. But now, it is a complicated formula that must have enough experience and knowledge to solve it. What used to only include choosing the right keywords, now includes: The reliability of the keywords is the management of the reputation and credibility of the content of the site, location information and many other things. Now, with the advent of Google's artificial intelligence, it has become even more complicated. And even though it has become even more important than what it was before, it cannot be said that it is still the same game.


In this article, I will tell you 3 reasons why SEO is not the same telephone number list game as it used to be. SEO is much more than page rank Page rank is an algorithm that measures the rank of sites based on the quantity and quality of site links, and if it was 10 years ago, it was one of the businesses that many people entered. But now it doesn't work anymore. Google has become smarter. Now there are about 200 different factors affecting the placement of pages on the Google results page. What should we focus on now? Now you shouldn't just focus on keyword selection (although it is still important), Google now cares more about reliability, ease of working with the site, site content and dozens of other very important factors in addition to page rank. SEO should be a good combination of quality links, top-notch content, and top-notch user experience.




More than the density of keywords is important, their location is important The density of using keywords is still important - if it's too high or too low, you won't be ranked - but it's not as important as their placement. As a company, your goal should be to put keywords in first-class content and in the right place on your site and landing pages, and you should be careful to use the same keywords that users are looking for. Remember, your goal is to attract both Google and the audience. Now Google uses the science of semantics Previously, Google only used short keywords. That old game has completely changed. Now Google is crazy about long keywords and the only way to create these keywords is to use expressions that are semantically correct.