Make it sound active and motivating. Use an appropriate call to action CTA. A unique description for each content page. Dont forget to include keywords. . Internal links Internal links take readers from one website page to another website page. If you build your internal linking structure correctly and manage it regularly your content will do two things. First it allows search engine crawlers to discover relevant content elsewhere on your site and improve your sites ranking . Second it exposes readers to more content keeping them around longer and improving the overall search experience. . Outbound links A link from website A to website B is an outbound link. Its like a vote of confidence from one website to another. Linking to authoritative sites is a great way to offer additional value to youupporting resources. Some external linking practices to remember The page you are linking to should be related to your content.
Outbound links between unrelated topics can hurt your SEO. Anchor text hyperlink text must be contextual. Only use highquality SSLenabled sites for link phot editor building . Make sure that the page you are linking to opens in a new window so that the reader is not taken away from your site. . Selected passages You may have noticed that the top of Google search results no longer start with the traditional blue links. Instead users can see short texts lists tables and videos that provide quick answers to search questions on the spot. These are featured snippets or zero position. They are fast becoming one of the most important features of SERPs and it makes perfect sense to consider suggested snippets when optimizing your content. How to optimize content to earn featured snippets Write like you talk. Optimize to answer People also ask. Use these questions in subheadings. Format your content according to the snippets that rank. Give your content a unique perspective.
Organize ideas using the inverted pyramid method. Google wants excerpts to respond to requests as quickly as possible so each section should be . . A strong call to action Believe it or not those neat looking buttons like website feedback buttons need their own strategies. But if you do youll convince your audience to take the desired action. To capture readers attention and build a relationship with a topofthefunnel TOFU user a CTA must capture readers attention and build a relationship. In contrast CTAs that focus on encouraging purchases newsletter subscriptions or resource downloads perform well with the user who is a bottomofthefunnel user BOFU. A few quick tips for creating clickworthy CTAs Use engaging action phrases . Address customer pain points. The text should be legible and placed above the fold. Create a sense of urgency. For example Register today only Try to emphasize the value proposition. For example subscribe for free . . Updating Older Content Fresh and uptodate content has always been a favorite of both readers and search engines.
發表於 2023-12-30 12:52:13
