Buyer personas need names and

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Faces It’s a good idea to add character traits to your buyer personas Buyer personas are percent fictional Buyer personas represent only your ideal customers The more personas you create, the better BB companies don’t need buyer personas Marketers who know their customers don’t need personas Wrap Up: Leave Buyer Persona Myths Behind for Good You only need to create buyer personas once Many people think of buyer persona creation as something that happens only once, typically when a business is brand new and looking to determine a first marketing or branding strategy.


However, nothing could be further from the truth. Markets, technology, products, and consumer tastes are all constantly changing. Your marketing strategies need to change and evolve on an ongoing basis, as well. So falling back on buyer personas ICTP Conference 2017 that are out of date is a recipe for disaster. The pandemic alone changed so much about how people shop, spend money and consume content. Savvy marketers will be keeping an eye on the market, analyzing data, and updating their buyer personas accordingly.



Good buyer personas contain as much information as possible This is perhaps one of the most persistent buyer persona myths — the assumption that more is always more when it comes to the information a particular buyer persona might contain. However, it’s essential to understand that while great buyer personas are detailed, the idea isn’t to include as much information as possible without caring whether it’s relevant and valuable.