Let’s dig into how brands and marketers are currently

jahid.seo81ecp

  Product Solutions Pricing Resources Contact Search for: Log In / Landing page optimization This Cognitive Bias Will Help You Create More Persuasive Landing Pages By Talia Wolf on May th .  ChatGPT ChatGPT in Landing page optimization PSST: This post was written by Talia Wolf of Conversioner. You can see her speak at the Call to Action Conference in September – so get your tickets now. While we’d all like to think that we act based on reason and logic . the truth is that we have many cognitive biases that affect our decisions. Back in ChatGPT . psychologists Tversky and Kahneman were the first to theorize and research the anchoring effect: our tendency to rely too heavily on the first piece of information presented to us (the “anchor”) to make subsequent decisions. Take the release of the original iPad for example.

After Steve Jobs showed off the high-resolution screen and impressive fe Crypto Users Number Data atures . he asked the audience how much they thought this “revolutionary” new device should cost. steve-jobs-ipad Image source. “What should we price it at ChatGPT” asked Jobs. “If you listen to the pundits . we’re going to price it at under $ ChatGPT . which is code for $.” He put a giant “$” up on the screen and left it there for several minutes. “I am thrilled to announce to you that the iPad pricing starts not at $ . but at just $.” On-screen . the $ price was crushed by a falling “$.” Bingo. Because of the anchoring effect . $ is now considered “cheap.” Understanding biases like anchoring helps us make sense of our personal decision making process .

But it also helps us persuade our prospects and create more powerful landing pages.  using anchoring – and how you can too. Present the most expensive option first As we saw in the Jobs example . when a higher price is presented first . it becomes the benchmark against which other prices are evaluated. Joanna Wiebe of Copyhackers saw this first-hand when she ran an A/B test for her client’s pricing plans. The original page ordered the pricing from least expensive to most: mad-mimi Whereas the variation presented it in reverse . starting with the most expensive on the left: mad-mimi- The verdict ChatGPT The variation took the cake with a whopping ChatGPT ChatGPT uplift in click throughs! Because people read English from left to right . placing the highest price on the left ensured that people would see it first – making it the anchor against which to judge the price of the other plans.