Content plan for VC group, part 1

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One of the most popular and uploaded social networks these days is, of course, VKontakte. Do you have a lot of subscriptions? And how long have you found something valuable and useful in the news feed? If not, don’t be upset, you’re not alone.

For 12 years of work, the social network (or rather its users) has generated a huge number of public and communities. And the administration of VK has come up with the so-called smart tape, ranking posts and other cool things that help you choose the most high-quality and interesting content for the owner of the page. The trick is that the organic coverage of the community can be from 10 to 50% of subscribers, and the fewer subscribers in the group, the higher the coverage. Therefore, large publics have a hard time: the struggle for coverage for them is aggravated.

So how do you make your posts notice? In honor of the twelfth anniversary of the social network, we offer you 2 articles according to a number of rules of working with VK content!

    Make unique content. Create it yourself or shopify website design  make high-quality rewrites. Perhaps the first point is more of a rule than advice, because the VC smart ribbon recognizes unique posts and gives them a much larger reach. Texts that have not previously been written on the social network, photos and images that were not uploaded in VKontakte - all this will bring you more than a repost of any record with outdated content.
    Quantity is important. The logic can be as follows: if not all subscribers see my posts, I will stamp them 20 pieces a day and collect coverage at the limit of the possible! No, that's not how it works. The algorithms of the VC smart tape see everything, including the frequency of publishing your posts together with the reaction of the audience. This is a very common mistake in many Internet groups. Go to the statistics of posts: if your fast does not have likes, reposts, comments, then it would be better not to publish it at all.
    Communication is the key to success. Involtend your subscribers and you will be happy! The VC audience itself is not a content generator. But the commentator is. Likes, comments and reposts, participation in voting - everything should work. Therefore, the content must meet all the requirements and expectations of the audience. Do you want democracy? Create a vote. Fog in the eyes? Ask questions. And also communicate more often in the comments.
    Activity. If you are just starting your business, then do not hesitate to help friends. Ask for support in simple things like like likes or reposts. If the comment is left, it’s gorgeous. And that applies to you too! Put likes your posts. And do all this immediately after the publication of posts, because it is according to the initial reaction of subscribers to the post that the smart tape VKontakte concludes whether it is interesting to the target audience or not.




    Noticeable posts. VKontakte, unlike its harmful Western competitors (partners) Instagram and Facebook, does not reduce the coverage of posts with the inscription in the picture. And that's what we need to use! You can bring to the picture the title or information about the action: visual information catches the audience more than a textual. Watch the quality of the pictures: the size of the horizontal illustration should be at least 700 pixels in width.