This will help you measure

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English, key performance indicator , which will be your key performance indicator. This will help you measure if you are meeting your objective. For example, if you want to increase brand awareness, you can define the KPI as the number of site visits or brand referrals; If you want to help the sales team, you can follow the results by calculating the number of leads generated or the cost per contact and so on.  After establishing these criteria you can take the first step regarding the content that will be produced. Start with the following question: Who will you do Content Marketing for.

In this step, keep in mind: it's impossible to please everyone , so you HT Lists should build your strategy around the characteristics of your specific audience. This prevents you from wasting time with people who do not have your company profile, helps you produce content that really has value for your audience, and makes it easier to choose the channels and formats to use. To answer that question, use the buyer persona concept , that is, create a fictional character that represents your company's ideal client and document it . This way you can work with more specific information and facilitates the overall development of the strategy.



The great Rock character generator can help you with this task. Finally, think about the last question: How are you going to do Content Marketing? Here you must define what content formats you are going to produce and on what channels you are going to disseminate them. In text, video, image or audio , remember to make that decision based on your person's preferences. From there, you know everything you need to put your hand in the cookie jar, but since we want to talk about Content Marketing and Email Marketing, let's focus on blogging and, of course, email.