How to generate content for the top of the funnel

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Make discoveries When you awaken people's curiosity, you get them to think about problems that were previously ignored and start looking for solutions for them. From the moment consumers begin to perceive that there is a problem, they will have more interest in educating themselves to solve it. Educate users regarding a new topic Once people encounter some type of problem, it automatically awakens their interest to know more about the topic. Initially, they do not have any type of contact or material to read. The top of the funnel is the gateway that will determine if what they are looking for is going to solve their problems. Therefore, it is essential to have appropriate content and value that educates your audience and offers solutions to their demands.

How to generate content for the top of the funnel? To have great content Loan Phone Number List at the top of the funnel, you should follow the following tips: Content must be easy to access The content at the top of the funnel has to make your brand's buyer persona discover that they have a problem that needs to be solved . Therefore, it is essential that all your initial content is easily accessible, since the idea of ​​the top is to receive an immense volume of curious people, who know little about a certain subject. ADVERTISEMENT Then, the available material must be easily found and all information must be clear and objective . Clarity and objectivity The material must be clear and objective, that is, it cannot have exaggerated information, as this will surely leave people confused about the content of the text and then they will give up searching for more about your brand.



At the first moment of the sales cycle, people are only curious about a certain topic and have no interest in making a purchase. Therefore, avoid selling! Do not promote your products or your company directly in the content you make available. Avoid mentioning your company directly An important recommendation is not to mention your company explicitly in your top-of-funnel content. In reality, at the top of the funnel you don't even know if the person who agreed is really going to arouse interest in your services. If you make any mention of the company, the user will think that it is just another piece of advertising and then they will lose interest in reading your content further.