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Whether it is promoting new content, communicating news from a sector, or presenting an event, knowing the objectives of the workflow will allow you to identify its target audience, and therefore, better adapt your message . #3 Set up strategic sending times Your workflows allow you to plan in advance when contacts will be made with your prospects. Indeed, even if your contacts do not access the workflow at the same time, thanks to automation, they advance at the same pace in your scenario.
In order to increase the chances that Phone Number Data your prospects will be interested in the content broadcast, it is therefore strategic to configure their sending during periods when they are particularly available. For example, avoid scheduling the first email in your workflow on a Sunday at 2 p.m. Conversely, plan the sending of emails during strategic time slots, where the majority of your targets are available: Tuesday and Thursday morning for example. #4 Take care of the quality of emails Who says automation, does not necessarily mean a drop in quality.

On the contrary ! allows teams to focus on higher value-added tasks, such as producing emails that will be distributed. Short texts, catchy CTAs, highlighting offers or products sold encourage your contacts to click, and contribute to the success of your campaigns. #5 Post at a regular frequency Finally, one last tip is to configure your workflows to post regularly. This frequent contact will help keep prospects’ attention on your brand.
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