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Brands Develop and Release Products Kamila Dantas Kamila Dantas Jun 29, 23 | 3 min read ✓ Human crafted content tiktok changing brands Need content for your business? Find top writers on WriterAccess! Try for free Google, Instagram and blogs were once the most popular places to discover trends and help leverage brands. Now, TikTok has become the driving force behind trends and the go-to place for companies that need to keep track of what’s new in their industry. With over 50 million active users, TikTok has become a behemoth in the.
Social media world and is changing the way companies develop and release products, according to an article by the Wall Street Journal. Industries are taking advantage of the hype around new trends launched within the app to better understand their target audience and Lists Of Mobile Number List create products that engage with these consumers. And, with any luck, become the object of desire for active users of what is currently the most popular app around. Brands influenced by TikTok Aeropostale, for example, had a great idea that increased its profits in 2022.

Through the “loose jeans” trend and with the remoteness of skinny jeans on TikTok, the brand was able to increase its offers of loose jeans, which grew from 7% of sales in 2020 to 40% in 2022 and saw a profit increase of 15%. “We’ve doubled down on TikTok since then because we see how strong the ROI is,” said Natalie Levy, CEO of SPARC Group – the joint venture between Simon Property Group and Authentic Brands Group.
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