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Being present on too many inactive or poorly managed social networks will give an image of neglect and abandonment. A web marketing tool that continues to be very underestimated is the company email: it is rarely used or is present and if it is there, the chosen address does not recall the name of the company. The email should ideally contain the domain name of the website to coordinate the image you have on the web.

For example Once contacted, response times must be quick, an information request with a late response could mean a lost customer. email marketing The addresses of customers who come into contact with the company C Level Contact List must be collected and profiled to be reused for email marketing campaigns to make you remember with news, offers and other useful content. Although it is a very economical.



Tool with high returns, emails should not be sent to anyone who has not given explicit consent to the use of their data for advertising purposes, and they must not be too frequent to avoid disturbing and prompting them to unsubscribe from the site. If the emails sent are inviting enough to stimulate clicks from the customer, it will be possible to further profile the newsletters, writing messages.